It Took 40 Years, But We Have a Brand New Logo

To help celebrate our first 40 years, we're introducing a new Kershaw logo. Why? Time travel with us for a minute...


A new technology called a “pocket calculator” is just starting to show up in stores. Richard Nixon becomes the first US president to resign. Bell-bottom pants and bead chokers— oh, yeah, you’re wearing that. The NBA’s MVP is Kareem Abdul-Jabbar and Pittsburgh wins Superbowl IX. TV’s Ingalls family is out on the prairie, living in their little house. Gasoline costs 53 cents a gallon, but then the median US household income is just under $12,000 a year. Daredevil Evel Knieval does not successfully jump the Snake River Canyon. Lynyrd Skynyrd’s “Freebird” is a brand new hit song. And Kershaw Knives is established to build knives their owners will be proud to own,carry, and use.


Forty years—and millions of knives—later, Kershaw’s commitment to quality, technology, and innovation remains as strong as it was on Day One. However, there was one thing
that wasn’t quite as fresh as it should be: our original logo. After 40 years, our bell-bottoms-and-bead-chokers-era logo was seriously in need of change. So to celebrate our 40-year milestone, we’ve updated our look to ensure that the Kershaw logo will continue to reflect our commitment to innovative knife designs, cutting-edge materials, and state-of-the-art manufacturing technology.


Our updated logo trades in the original rounded, 70s-style typeface for a tighter, cleaner version. The edges of the letters have been chiseled and condensed so that everything fits together as precisely as a Kershaw knife. Our iconic Kershaw “k” and logo colors stay the same, as does our ongoing commitment to making knives you’ll be proud to own, carry, and use—for the next 40 years.

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