While professional bull riding is among the fastest growing sports in the US, some rodeo fans are looking for even more excitement. That's where the Professional Rough Stock (PRS) Series comes in. In addition to bull riding, Professional Rough Stock incorporates bareback and saddle bronc riding—along with the skill and sheer nerve of some of the top riders on the circuit today. The combination of events gives rodeo lovers more variety and more heart-pounding thrills. Kershaw recently signed on as a major sponsor of the 2013-2014 PRS season. Born on the Officer Ranch in eastern Oregon, Kershaw boasts a proud cowboy tradition.
"Sponsoring Professional Rough Stock is a natural for Kershaw," said Thomas Welk, Director of Sales and Marketing, Sporting for Kai USA. "Every rider, every cowboy and cowgirl, and every PRS fan needs a good knife; they need a Kershaw."
At each PRS event, a group of lucky PRS attendees will find themselves sitting in the "Kershaw Korner." Everyone sitting in the randomly selected Kershaw Korner will receive either a Kershaw Kowbell or Kershaw BamBam Sticks to help them cheer on their favorite riders. Kershaw will also be giving away logo t-shirts and several Kershaw Zing SS knives at each event.
Presence like this at nationwide PRS events, along with television coverage, social media promotions, and more made the PRS sponsorship attractive to Kershaw. "The athleticism of these rough stock cowboys is outstanding," said Welk. "We're proud to help bring the excitement of Professional Rough Stock to rodeo fans and families all across the nation."
Televised PRS events begin airing on RFD-TV on Friday, May 3rd at 10:00 p.m. eastern time, with replays on Sundays at 2:30 p.m. eastern.